Devotional Store – Sacred Items from Shri Dham Vrindavan

Welcome to the Ethorva Devotional Store, a dedicated space for everything your daily seva, puja and bhakti needs. Every item here is sourced from Vrindavan and the holy land of Braj, packed with care and delivered to your doorstep anywhere in India. Whether you are setting up a new home mandir, dressing your Laddu Gopal ji for a festival or looking for a meaningful gift for a devotee, you will find it here in one place.

Tulsi Malas, Kanthi & Lockets

Tulsi is dear to Shri Krishna, and a Tulsi kanthi is one of the simplest ways to carry devotion with you every day. Explore single, double and three-round Tulsi kanthi malas, Tulsi locket malas with Radha, Krishna, Sita-Ram, Hanuman ji and Jagannath ji lockets, Bhaktmaal lockets and Tulsi earrings. For daily wear we also have Tulsi and Rudraksha bracelets.

Japa Malas, Rudraksha & Naam Jaap

For naam jaap and meditation, choose from 108-bead japa malas in Tulsi, Rudraksha, Vaijanti, Kamal Gatta, Haldi, Neem and Red Sandalwood, along with Rudraksha beads. Keep your mala clean in a soft japa bag (mala jholi) and keep count with a digital jaap counter. Our Naam Seva range brings the divine Naam home in Tulsi wood.

Laddu Gopal Poshak & Thakur Ji Shringar

Dress your Thakur ji with love. Our Laddu Gopal poshak collection has soft cotton daily-wear, zari and Janmashtami special designs in sizes 0 to 7 – shop by size: Size 0, Size 1, Size 2, Size 3, Size 4, Size 5, Size 7. Complete the look with mukut, shringar malas, bansuri, payal, gadda sets, singhasan and travel daliya.

Charanamrit, Prasad, Puja & Tilak

Bring the blessings of Braj home with charanamrit of Shri Banke Bihari ji, Radha Vallabh ji, Radha Raman ji and Radha Kund, holy jal and Vrindavan Raj. For your daily puja, explore gopi chandan, Radha Kund tilak and chandan, dhoop, havan cups and puja essentials and attars and itra.

Spiritual Books & Devotional Gifts

Read and reflect with devotional books in Hindi from the Braj tradition, decorate your home with devotional home decor, and surprise your loved ones with devotional gift hampers and combos – including our Shri Vrindavan Dham Sampurna Seva set of 11 sacred items.

Why shop devotional items at Ethorva?

• Sourced from Vrindavan – items come from the holy land of Braj.
• One place for all your seva – malas, poshak, shringar, puja items, prasad and books together.
• Delivery across India – sent by courier after your order is confirmed.
• Help on WhatsApp – unsure about a Laddu Gopal size or a mala type? Message us and we will help you choose.

Frequently asked questions

How do I choose the right Laddu Gopal poshak size?
Poshak sizes follow the size number of your Laddu Gopal ji (0, 1, 2, 3 and so on). Please check your Thakur ji's size number before ordering, or message us on WhatsApp and we will help.

Which Tulsi kanthi should I wear?
Single-round kanthi is light for daily wear, while two and three-round kanthi give a fuller look. Smaller beads sit closer to the neck; medium beads are more visible.

Do you deliver all over India?
Yes, devotional items are sent by courier to addresses across India once your order is confirmed.

Radhe Radhe! 🙏 Thank you for choosing Ethorva for your seva.